So, how do you do this? The first step is to understand and narrow the scope of every project you write an estimate for. Does an email like this ring a bell?
'Hi photographer xyzfstop:
In general, can you give me a ballpark figure to take a few shots for a project we have coming up? '
Sure, this is a bit exaggerated, but you get the point. How in the world will you ever even meet a clients expectations let alone exceed them with such vague language? You won't. The scope of the project must be defined and narrowed to ensure success and provide an estimate. A while back, I started sending a Photography Pre-Shoot questionnaire in response which helps A) get a feel for how serious the request is and B) narrows the scope of the project to the point that the I'm 100% confident on delivering the goods within the allotted time frame and budget. The questionnaire is really a simple tool that almost goes without saying. However, putting a project description in writing will kick off a great conversation with a serious client and build trust in you as a professional in the industry.
Feel free to hit me up at (info (at) kevinwinzeler.com) and I'll shoot you over either a PDF or Apple 'Pages' version to customize to your business. It's also available as a free download on the resources section of my site along with the Photography Gear Checklist. (Note: tailor the information in either document to your specific target market and needs).
Photography Pre-shoot - Questionnaire
1) Photography Location (street name, number, city, state, country):
2) Short description of project:
3) Number of total shots needed and type of shots:
4) Estimated number of days:
5) Type of mood to be conveyed (Twilight/Daytime - tight - wide angle, etc.):
6) End use of images (publications, portfolio, web, wall display)
7) Date (s) of the photo shoot:
8) Other considerations (Models, Producer, Stylist, Pre-production days, Travel, etc.):
9) Date and time you are available to further discuss on the phone:
-Kevin Winzeler
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